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The LinkedIn banner — also called the background photo — is the second most prominent visual element on your profile, yet it remains one of the most overlooked design opportunities. A well-crafted banner communicates your professional niche, reinforces your personal brand, and creates a memorable visual context that keeps visitors engaged longer on your page. This guide covers the exact dimensions for both personal profiles and company pages, explains safe zone rules, and offers content strategy ideas to help you get the most out of this underutilized space.
| Type | Recommended Size | Minimum Size | Aspect Ratio | Max File Size |
|---|---|---|---|---|
| Personal Profile Banner | 1584 × 396 pixels | 1192 × 220 pixels | 4:1 | 8 MB |
| Company Page Cover Image | 1128 × 191 pixels | 1128 × 191 pixels | ~5.9:1 | 8 MB |
| Supported formats | JPG, PNG, GIF (static only) | |||
The personal profile banner renders at 1584×396 pixels with a 4:1 aspect ratio. This is an unusually wide and flat canvas, which demands a fundamentally different design approach than a social post or profile photo. On desktop browsers, the image displays at full width. On mobile, the platform scales it proportionally to fit the narrower viewport while maintaining the 4:1 ratio.
Uploading an image smaller than the minimum 1192×220 pixels forces LinkedIn to upscale your graphic, resulting in visible blurriness. Always start with a source file at 1584×396 pixels or larger, then export at the target dimensions.
The company page cover image uses a significantly more extreme aspect ratio of approximately 5.9:1. The very limited vertical space means every design element must earn its place. Key principles for company cover images:
On personal profiles, two UI elements overlap your banner and can obscure content placed in the wrong area.
Your circular profile photo (approximately 152 pixels in diameter) sits over the lower-left corner of your banner. On a 1584×396 pixel banner, avoid placing any important visuals or text in the leftmost 200 pixels and the bottom 80 pixels of the image. Anything placed there will be partially or fully covered by your profile photo.
Below the profile photo, LinkedIn renders your name, headline, location, and connection count directly over the lower portion of the banner. Reserve approximately 60–80 pixels of bottom space as a clean, low-contrast region so the overlay text remains legible against your design.
Canva is one of the most accessible design tools available and offers dozens of pre-sized LinkedIn banner templates. Here is a straightforward workflow:
Ideal for consultants, freelancers, keynote speakers, and thought leaders. Include your core specialty area (e.g., “B2B Marketing Strategy | Brand Advisor”), your website or booking URL, and a signature image — either a professional photo of you in action or a clean branded graphic. The goal is instant clarity about what you do and why someone should connect with you.
If you are actively looking for new opportunities, your banner can signal openness without being too explicit. Feature your top three to five skills as clean typographic elements, or use a design that reflects your target industry. A subtle call-to-action such as “Open to New Opportunities in UX Design” positions your banner as a passive recruitment tool.
Company page admins should treat the banner as an extension of their marketing materials. Use official brand colors, the approved logo lockup, and the company tagline. Swap the banner seasonally or to coincide with product launches, major announcements, or marketing campaigns to keep the page feeling current and intentional.
On the LinkedIn mobile app, the personal banner is displayed at a narrower width than on desktop. LinkedIn crops from the sides, showing only approximately 60% of the horizontal canvas. This means:
LinkedIn’s internal search algorithm factors in profile completeness and activity recency when ranking results. Updating your banner is treated as an engagement signal — a sign that your profile is being actively maintained. Profiles with custom banners also appear more complete, which can push them higher in recruiter and connection searches. A practical approach is to review your banner once per quarter, updating it to reflect any shifts in your professional focus, new certifications, or upcoming events you’re speaking at or hosting.
Do it in your browser — the file never leaves your device: Image Resize